Daniel Garza

I grew up in Colorado, in a small farming town up north called Platteville. During the day, the population might have hit 5,000, so it was a tight-knit community, everyone knew everyone. After graduating high school, I moved to Greeley with some friends, but I quickly realized I wasn’t satisfied with the idea of spending my life there.

I enrolled in an art program at the Art Institute of Colorado, where I studied media arts and animation. I’ve always been drawn to art and storytelling, one of my earliest memories is being asked by all the kids in my first-grade class to help them with their drawing assignments.

While in college, I started a print and design company. It was through that venture that I met Kevin and Travis, and years later, when an opportunity opened up at the firm, I jumped in without hesitation.

I’ve known Kevin and Travis for over 15 years, and when they started their firm, I immediately knew it was going to be something special. I joined the team at a critical point in the firm’s growth. They needed experienced marketing and design expertise, and I was looking for a new adventure and a meaningful challenge.

Building a legal brand is not easy. The rules governing how law firms can market themselves are strict, and every word and image matters. To successfully grow the brand and increase client calls, it takes scrappy marketing, careful use of data, and strong, thoughtful design. I saw an opportunity to put all of my skills to work in a space where they could make a real impact. I wanted to help build something lasting, something worth investing in, and being part of the firm’s journey has been both challenging and incredibly rewarding.

I don’t deal directly with clients, but I have the pleasure of meeting and vetting the providers we refer our clients to for care. It’s been an incredible experience seeing the variety of clinics, equipment, personalities, and treatment modalities across the industry. Colorado alone is home to over 400 chiropractic clinics, I’ll never be able to meet them all, and honestly, I wouldn’t want to. But discovering the good ones, vetting them, and hearing their stories has been a real highlight of the job.

Recently, I spoke with a younger chiropractor who was struggling with the business side of his practice. We discussed systems, CRMs, and branding, and through our conversation, I was able to help him identify errors on his website and refine his overall brand direction. Being able to offer this kind of marketing insight has been a real game changer for our relationships with providers and for the success of our referral program.

I’m an old-school designer, which by today’s standards means I still enjoy the process of pushing pixels around and making clean, thoughtful layouts. Over the years, I’ve incorporated AI into my daily workflows. I strongly believe in the technology and in the art of crafting good prompts to support marketing tasks, especially in areas like data analytics and copy review.

I stay on top of the latest trends and best practices by following other marketers, keeping an eye on competitors, and constantly reading about new styles and strategies. When it comes to delivering a message on a large scale, especially in a competitive market like Denver, you have to be current with the latest technology and trends. Otherwise, it’s easy to burn through your budget and end up with little to show for it.

My days start with a good workout, followed by reviewing the previous day’s social media performance, updated intake metrics, and web analytics. I wear a lot of hats at the firm, and managing timelines is one of the most important parts of my role. I juggle events, print projects, business development meetings, and team management, all while handling design needs that inevitably pop up, even at a law firm, they come up more often than you’d expect.

I try to dedicate time each day to thinking about the future of the firm: how we will reach our goals and what our marketing needs to produce in order to get there. Some days, progress comes easily, and other days, setbacks or unexpected hurdles require more attention and creative problem-solving. I enjoy the challenge, and I take pride in helping our team move closer to our goals while keeping everything running smoothly.

I believe what truly sets CGH apart from other big law firms in town is a combination of our youth, our dedication to the rule of law, and our embrace of the latest technology. Our energy, perspective, and adaptability allow us to approach cases differently, always looking for the most effective strategies to serve our clients.

I think our greatest strength lies not just in our youth, but in our belief in what the justice system can accomplish for people. There is a common perception that personal injury law firms are only focused on securing big checks. At CGH, while we strive for maximum compensation for our clients, we see beyond the numbers. We understand that a settlement or award is not just money, it is a tool that helps our clients regain time, experiences, and opportunities they lost as a result of someone else’s actions. That mindset drives everything we do and shapes how we fight for the people we represent.

Never give up. Don’t be intimidated by what you think the legal world is. I came to work at CGH with no legal experience. There’s room for people from all backgrounds, and the more diversity entering the legal field, the better the advocacy. Be ready to work hard, listen well, and care deeply. Also, stay curious. The law is always evolving, and the best legal professionals are the ones who never stop learning or asking how they become better advocates.